Connecting Art and Innovation:
Norman Rockwell Museum’s Digital Transformation

Webinar details

Immerse yourself in the story of how the iconic Norman Rockwell Museum (NRM), celebrated for its 20th-century art, skillfully integrated its heritage with 21st-century technology. NRM streamlined its tech infrastructure into a single source of truth – Salesforce –  and created a donor portal and an integrated ticket-purchasing tool. Additionally, they have incorporated marketing automation directly tied to user data and engagement so they can deliver relevant and timely messages.

Witness firsthand how NRM leveraged user data and engagement to shape a transformative future, offering attendees actionable insights and invaluable lessons from their remarkable journey.

This presentation promises to inspire and enlighten, illuminating the role of innovation and data-driven marketing automation in the evolution of cultural institutions in the digital era.

Chelsea started her career at Accenture and continued it at World Vision where she had her first exposure to Salesforce. She fell in love! After the initial Salesforce implementation at World Vision, she was ready to take the next step in her Salesforce career. She is a certified Salesforce Nonprofit Cloud Consultant, Community Cloud Consultant, Sales Cloud Consultant, Service Cloud Consultant, Platform App Builder, and Salesforce Administrator.

Rich is the Digital Innovation Officer at Norman Rockwell Museum, where he has been creating and managing digital learning and engagement programs for over eight years. He has more than twenty years of experience in this field, having previously served as the Director of New Media at the Boston Symphony Orchestra and as CEO and Founder of Blueplate Interactive Technologies, LLC.

Mike Brown has spent the last 25 years working with nonprofit cultural organizations to drive digital and operational transformation. After spending 18 years in guest services and operations at the Exploratorium, including the multi-year strategic planning effort leading up to the grand re-opening at a new location in 2013, Mike was recruited to be the inaugural Head of Client Services at an emerging cloud-based ticketing company serving cultural organizations where he continued to drive transformative change. In 2021, Mike joined Salesforce.org as a nonprofit solution engineer and is the co-chair of the Salesforce Arts and Culture Center of Excellence.