Value-Based Digital Strategy: How Research, Measurement, and Experimentation Unlocks Impact

Many organizations struggle with determining the return on investment of their digital efforts. Enter the value-based design framework—a set of strategic tactics that ties the structure, systems, copy, and design elements of any digital effort to organizational economic outcomes. The proper application of user research, measurements, and experiments will help you understand what is truly valuable to your members and how you can unlock more value for both members and your organization itself.

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