Salesforce for Associations

Want to learn more about using Salesforce as an AMS?


Jenifer Alonzo

Jenifer Alonzo

Senior Salesforce Consultant, Fíonta

Jenifer Alonzo is an innovative technology professional with exceptional ability to think through problems and execute functional solutions with a team. She leads and architects Salesforce projects for nonprofits and associations in the midmarket and SMB spaces, and is a Subject Matter Expert (SME) for Case Management, Program Management, and Fonteva projects at Fíonta.

Prior to her Salesforce career, Jenifer was a tenured professor of Communications and Theatre Arts at Old Dominion University. Her academic focus on communication and team-building directly informs her ability to fully understand client needs and lead critical change management initiatives for clients.

Jenifer holds a B.A. from the University of Colorado and an M.F.A. from Towson University. She is a Salesforce certified Administrator, Nonprofit Cloud Consultant, and Platform App Builder.

Arj Devadas

Arj Devadas

Director of Business Development, Associations, Fíonta

Arj has worked with associations and credentialing organizations for almost two decades, guiding them and enabling them with modern technologies to transform the ways they do business digitally. Before joining Fionta, Arj led a sales and marketing team for an enterprise association management software (AMS) company, working with some of the world’s most influential organizations to solve complex challenges related to centralizing data and automating processes, and interacting effectively with constituents. Arj has a passion for building synergistic and productive relationships in the association community with mission-driven organizations, technology partners, and industry consultants.

Arj earned a Bachelor of Science degree in Business Administration and Marketing from Towson University. He now lives in Maryland, relishing time with his partner and two adult daughters. He loves to travel, play guitar, and attack never-ending home projects. Arj is also an FAA-licensed remote pilot, certified to fly professional drones safely.