Leveraging AI In Salesforce and Beyond

Webinar details

Artificial intelligence is on the mind of every association, but implementation can seem daunting and risky. Whether your goal is to use AI to save time for your staff, craft marketing campaigns to increase member engagement and retention, or speed up custom development, it’s important to understand effective strategies to make your AI rollout a success. In this on-demand webinar we review AI ethical considerations, new Salesforce Einstein features, and tips for using large language models like ChatGPT.

Learning outcomes:

By the end of this webinar, participants will be able to:

1. Identify ethical concerns with Artificial Intelligence tools

   1. Understand potential sources of bias in artificial intelligence models

   2. Uphold ethical principles of AI implementation

2. Understand new Salesforce Einstein features

   1. Use new Salesforce predictive analytics fields

   2. Develop use cases for their organization

3. Use Large Language Models effectively

   1. Select the best large language model tool for teams of various sizes

   2. Prompt large language models effectively across multiple use cases

Arden is a senior Salesforce consultant at Fíonta, and she is eager to bring her Fonteva and association experience to the Accent team.

After starting as a Salesforce/Fonteva power user, Arden has worked in the Salesforce ecosystem for five years. She transitioned from end user to implementation consultant as soon as she realized the power of the Salesforce platform and has since enjoyed leveraging her experience with Fonteva to assist clients across the country. Her passion is helping small teams learn to take advantage of all that Salesforce has to offer.

With direct association experience, Arden is a certified Salesforce Administrator and AI Association, as well as a Scrum Product Owner.