Data-Driven Decision-Making for Nonprofits & Membership Organizations

Hosted by Fíonta + Firefly Partners

Use the data you already have to make smarter decisions, faster.

Whether you’re managing donors, members, or both, your data is talking. The real question is: Are you listening?

In this one-hour session, Fíonta (data and technology) and Firefly Partners (communications and strategy) will team up to discuss real-world ways nonprofits and membership organizations can use data to inform decisions, improve efficiency, and deepen engagement.

You don’t need a data science team or new tools to get started. You just need a plan.

What you’ll learn:

• How to build a communications strategy informed by clean, actionable data
• How nonprofits can use segmentation to improve retention and fundraising results
• How associations and membership orgs can use data to personalize experiences and increase renewals
• What a data health check looks like and why it matters
• Ways to automate time-consuming tasks and get more from your existing systems
• How to combine strategy and infrastructure for long-term impact
• All attendees will receive a customized checklist to take action right away, with separate versions for fundraising and membership use cases.

Spots are limited—secure your seat today!

About Fíonta

Technology as a Force for Change.

Manage programs, events, and constituent engagement while keeping all your data in one place. As a Salesforce-native partner, we help nonprofits and associations connect engagement, program management, and CRM insights to deliver more meaningful experiences and build stronger relationships.

About Firefly Partners

Firefly is a B Corp-certified, women-led digital agency helping nonprofits optimize marketing operations by aligning People, Process, and Technology. We make sure your strategy, workflows, and tools work together—so you can spend less time troubleshooting and more time making an impact.